Job Description
- Analyze how brand is positioned in the market and crystallise targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies to match up to
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns
- Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Develop and lead a marketing team that will develop and execute new concepts, businessmodels, channels and partners to position business as innovator and leader
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
Skills
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Strong analytical skills and data-driven thinkingAdvanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Fluent in English and Arabic will be an advantage.
- This job is posted in the following Specialties:
Job Details
- Ref.:
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- JB3539613
- Job Location:
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- Kuwait
- Company Industry:
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- Other
- Company Type:
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- Employer (Private Sector)
- Job Role:
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- Marketing/PR
- Employment Status:
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- Full time
- Employment Type:
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- Employee
- Monthly Salary Range:
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- Unspecified
- Number of Vacancies: 1
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- SOURCE : BAYT
Preferred Candidate
- Career Level:
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- Mid Career
- Years of Experience:
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- Min: 5
- Residence Location:
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- Kuwait
- Gender:
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- Unspecified
- Nationality:
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- Unspecified
- Degree:
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- Unspecified
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