Basler - Al Rai

The Avenues Mall,5th Ring Road, Al-Rai, Al Farwaniyah Governorate, Kuwait

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1936 – Berlin: A family with vision. Fritz Basler and his wife Elisabeth founded the company and initially concentrated on coats and jackets. Fritz Basler, a businessman from the „old school“, laid the cornerstone of this success story by placing the product in the centre. The company was dedicated to perfection and the most exacting quality standards. 1972 – The next milestone: Horst Basler, the son of the founder, had the idea of creating smaller programmes next to the existing line of merchandise, whereby new combination possibilities were thinkable, inventing what we now call coordinates. ... View More
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