See By Chloe

Fifth RingRoad,The Avenues Mall,Al-Rai, Al Farwaniyah Governorate,Kuwait.

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Gaby Aghion was born in 1921 in Alexandria, Egypt. After moving to Paris, France in 1945, she founded Chlo? in 1952 with a vision of offering luxury \'pr?t-?-porter\' (Ready-To-Wear), a new concept at that time. Gaby Aghion continued to run the house until 1985, when Chlo? Rayyes bought-out Dunhill Holdings (now Richemont Group).Prior to Chlo?\'s launch, luxury fashion houses had only ever produced Haute Couture (i.e. made-to-measure) clothing. For the few who could afford it, this was fine; everyone else was left with poorly made copies, supplied by local seamstresses.Chlo?\'s creator, Gaby Aghion, rejecting the stiff formality of 1950s fashion (and sensing a gap in the market), decided to create a line of off the rack, high quality, soft, body conscious clothes from fine fabrics, which she called \'luxury pr?t-?-porter\' and thus, the Pr?t-?-Porter (Ready-To-Wear) market we know today, was born.The couturiers quickly followed suit (the first being Givenchy, with their 1956 Ready-to-Wear collection; \'Givenchy University\') and today, designer ready-to-wear heavily outweighs couture.

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