Eden Park - Kuwait City

Al Hamra Tower And Mall,Al Shuhada Street,Kuwait City, Capital Governorate,Kuwait.

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In 1987, the backs of the prestigious rugby team, Racing Club de France (RCF), played in the French Championship final in Paris live on television, with a pink bow tie around their necks. After this spontaneous and unplanned media campaign, the pink bow tie become a very identifiable and mediatized symbol.Franck Mesnel, international rugby player and one of the five backs of the RCF, decided to associate the strong potential of the mythical stadium of Eden Park of Auckland, a stadium where he had just played in the final of the first rugby World Cup.He chose two key items, the rugby jersey and the blazer, to launch the brand Eden Park. This lifestyle brand is designed in Paris. Refinement and elegance (? la fran?aise) are always strengthened by a touch of graphic audacity which reminds us of the founders of the brand on the rugby field.

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