Kuwait Airways Unveils New Paint Scheme For Its Aircraft

Kuwait Airways revealed a ‘once in a generation’ revision to the airline’s new look branding at an official launch event held at Boeing Commercial Airplanes’ Headquarters, in Seattle, USA. The new look branding will be delivered to Kuwait Airways, over the next 12 months.

According to the new design, the branding change is more than just a cosmetic upgrade. Its purpose, they say, is to send a clear message to passengers, stakeholders and the community-at-large, that change is happening across and throughout the whole organization of the airline. To this end, the fresh, dynamic look will also be reflected in Kuwait Airways’ comprehensive approach to delivering on all areas of “operational, commercial and service excellence”.

Focusing on the physical changes, Kuwait Airways’ fresh new look retains a revision of the iconic blue bird, but now more prominently featured on the body of the aircraft – from the tail and across the rear end of the plane. The two-tonal blues denote a meeting of the sea and sky, signifying the point at which new horizons will be crossed. This forward-looking aspiration is then juxtaposed with the subtle inclusion of the pearl designs – a nod to Kuwait’s historic maritime and trading roots.

 

SOURCE : IIK

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