See The World Most Loved Destinations During The Winter Season At 360 Mall
Category: Kuwait Local News
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In an effort to enhance the shopping experience for customers during the winter season, 360 MALL, owned by Tamdeen Shopping Centers, has launched a unique destination-themed program called ‘Travel Around the World with 360 MALL’ . 
Customers and visitors to the mall will see unique large-scale decorations and activations until January 6, 2016. The event will transport shoppers to The Eiffel Tower in France, the Leaning Tower of Pisa in Italy, the Pyramids in Egypt, and the famous streets of London, via impressive displays positioned around the mall. The displays are complemented with an array of exciting contests and entertainment for shoppers with many chances to win air tickets to attractive destinations across the world. 


Claudia Lopusinska, Marketing Manager, 360 MALL, said: “We are really excited about the ‘Travel 360’ campaign which will allow shoppers to explore a world beyond their own, whilst simultaneously standing a chance to win air tickets to France, Italy, Egypt and the United Kingdom. By partaking in a simple social media contest, four lucky winners will stand the chance to avail of two air tickets each. They simply have to post an image of themselves with one of the displays at the mall using the #Aroundtheworldwith360.”

The London display has been sponsored by Behbehani Group, the leading retailer in Kuwait who are the local agents for brands such as Tissot, Balmian, Bomberg, Calvin Klein and Samsonite amongst others which will be featured and exhibited around the activations until January 6, 2016.

From December 24-28, beside the major displays, activations and entertainment relevant to each display will also regale customers, providing them with a full experience of each country. Each landmark will be accompanied by entertainers highlighting the country's traditions and culture. The event will allow consumers to enjoy an innovative and educational experience that encourages them to learn more about the world in which they live in, without even stepping outside their city.

360 MALL was recently announced a Gold winner in the NOI Enhancement/Leasing category when the International Council of Shopping Centers (ICSC) announced the winners of the 2015 Middle East and North Africa Shopping Centre and Retailer Awards. The mall was recognized for creatively adapting unused locations inside the shopping centre, to host innovative exhibitions generating substantial increments in leasing revenues and footfalls.

 

SOURCE : IIK

23 Dec, 2015 0 910
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