The story of JACK?&?JONES begins in 1990 when BESTSELLER sends a young, fiery soul to the Oslo fashion fair with a modest, but carefully chosen collection aimed at young men. The reception exceeds all expectations and the creation of a new menswear brand is a reality. In the following years JACK?&?JONES manifests itself as one of the strongest jeans brands on the market and within a few years, the brand has several hundred stores. Today JACK?&?JONES is one of Europe’s leading producers of menswear with more than one thousand stores in 38 countries and JACK?&?JONES clothes are sold by thousands of wholesale partners all over the world. Jeans are still regarded as the backbone of JACK?&?JONES’ business. We continue to have a high level of expertise when it comes to the craftsmanship, quality and design of jeans, but JACK?&?JONES is nowadays defined and represented by five unique brands: JACK?&?JONES VINTAGE CLOTHING, PREMIUM by JACK?&?JONES, ORIGINALS by JACK?&?JONES, CORE by JACK?&?JONES and JACK?&?JONES TECH. The brands are designed by independent design teams, each one of them with their own ideas, concepts and designs. They all offer a full range of clothes, accessories and footwear for every man and every occasion.