Facebook And Instagram Advertising Workshop

The Ultimate Facebook & Instagram Advertising Workshop

• Are you having troubles reaching out new customers on Social Media?
• Do you find it challenging to drive your sales up through digital marketing?
• Do you have a great product or service, yet you are strugelling to market it to the right audience?
• Or simply, are you looking to learn how to create and manage your advertising on Facebook and Instagram

If so, then you just landed on the right page. This workshop will address all these objectives.

We will be walking you through Social Media advertising, Facebook Business Manager, Facebook Power Editor, and Instagram advertising techniques needed for everyday advertising.

From Clickable Photos, Free Shutterstock Images for your ads, Facebook Forms, to creating your defined audience, and professional Facebook and Instagram advertising techniques, so you can reach your right audience every time !

Workshop Objectives

This workshop will help you:

1. Increase your business sales through social media marketing
2. Widen your fan/customer base
3. Lower your advertisement cost through efficient, optimized, and well targeted advertising
4. Learn all the tools, techniques, and tips for Facebook and instagram advertising

Topics Include

1. Facebook Advertising Overview

• Understanding the Facebook advertising platform
• Navigating the Tools: Ads Manager, Power Editor,..

2. Managing Ads and Campaigns with Ads Manager

• The structure of advertisements
• Creating ads and campaigns
• Managing ads and campaigns
• Bulk uploading ad images
• Organizing campaigns
• Understanding bid nuances

3. Create a Real Campaign (Use Case)

• Define Target Audience
• Choosing the right Ad Content
• Manage Ad Payment
• Visualizing Ad on newsfeed

4. Creating Custom Audiences

• Creating a custom audience in Ads Manager
• Creating a custom audience based on web traffic
• Creating a lookalike audience
• Using custom audiences in ads

5. Advanced Ads Manager Features

• Creating duplicate ads with different targeting
• Create duplicate ads with different images
• Linking an Ad to a landing page

6. Using a Conversion Pixel

• Creating a conversion pixel
• Modifying conversion pixel parameters
• Installing a pixel with Google Tag Manager
• Optimizing for conversions

7. Facebook Business Manager

• Setting up your business on Facebook
• Navigating the interface
• Understanding roles and setting permissions

8. Facebook Retargeting

• Understanding Facebook retargeting
• Manage different retargeting options
• Setting Retargeting plan

9. Creating Sign up Form

10. Advertise on Instagram

11. Blueprint Facebook Certification

Target Group

• Social Media Marketers
• Communicators
• Business owners
• Enthusiasts who are keen on learning facebook and instagram advertising
• Bloggers
• Content marketers
• Digital marketers
• Advertisers
• Any professionals desiring increased digital savvy.

Booking Information

• Day: Saturday 05 May, 2018
• Time: 9:00 AM till 4:00 PM
• Location: 4th Ring Road, Union of Consumer Co-Operative Societies Bldg. 2nd Western Floor, Hawally City, Kuwait
• Early bird Price: 60 KWD (valid till 26 April 11:59 PM GMT+3) including lunch & Free Snacks
• Standard Price: 75 KWD
• For more information:
  • Mobile: 6001 3096
  • Tel : 2262 2364 - 2262 2365
  • Email: info@adaptous.com

Cancellation Policy:

• Tickets will be 100% refunded if cancelled more than three weeks before workshop date
• Tickets will be 50% refunded if cancelled between 1 and 3 weeks before workshop date
• No refunding if tickets are cancelled less than one week before workshop date